College Possible Leadership Team
  • 27-Dec-2019 (CST)
  • Communications Manager - National Office
  • St Paul, MN, USA
  • Full Time
  • Open Until Filled

College Possible is a growing nonprofit coaching low-income students to and through college to break the cycle of poverty and empower the next generation of leaders. Our model earns top-of-field results: a 2011 Harvard study found that the program more than doubles a student's chance of enrolling in a four-year college, and our students are four times more likely to become college graduates than their low-income peers.


College Possible has a budget of nearly $20 million, approximately 125 full-time employees and more than 250 AmeriCorps and VISTA service members. During the 2019-20 school year, we are serving approximately 30,000 students in all 50 states, at more than 90 partner high schools and 350 colleges. 


College Possible is committed to equity, diversity and inclusion, and seeks to build a diverse workforce to promote effective work in partnership with the communities we serve.  We welcome a diverse pool of qualified applicants.  For each of its positions, College Possible is mindful about what best serves our students, and seeks to hire staff with relevant experience, skills and aptitude, and a commitment to the power of education.


Catalyze is College Possible's newest initiative to impact student persistence and success directly on college campuses. Our model is unique in the way it helps your institution build capacity to serve your own students by embedding our near-peer coaching model and curriculum on your campus. Using this partnership model, College Possible extends the reach of your campus' existing student support services, increases student retention rates and closes the opportunity gap for students from low-income backgrounds.


Headquartered in Saint Paul, Minnesota, College Possible also operates in Milwaukee, Wisconsin; Portland, Oregon; Omaha, Nebraska; Philadelphia, Pennsylvania, Chicago, Illinois and Seattle, Washington. We're joining forces with colleges to achieve a transformational impact by 2021, we will partner with 400 colleges to serve 50,000 students.


To learn more, visit


Basic Description


The Communication Manager will assist the Director of Communication in the creation and implementation of a strategic, multi-faceted communication program designed to build and strengthen the organization's reputation as an authoritative thought leader in the area of college access and completion. In addition, the manager will contribute to efforts that increase individual giving and build its advocacy and outreach efforts.  The successful candidate will strategically lead, direct and manage all communication projects for national and sites and provide brand management for communication programs, media activities and special events. The manager will develop and implement the organization's public and media relations strategies, create and manage content for its social media and website, manage content contributors, coordinate communication and donor recruitment strategies for the site, provide creative direction assistance in the generation of video, photography and other multimedia materials, coordinate internal staff communication and manage professional organization membership and involvement. This person will have primary responsibility for managing and coordinating the organization's web-based public relations tool and will report to the Director of Communication.


Essential Job Functions


Focus:  Lead, manage and implement the marketing strategy for Catalyze inclusive of media pitches, social media content, website content, marketing and ad materials, expo and outreach efforts.


Content: Lead in the development of content marketing strategy across traditional and social media, including developing original content and soliciting new content from stakeholders across the organization. Assist in the development, implementation and management of external communication efforts, including those developed for development, program, advocacy and AmeriCorps recruitment.  Content creation and management for the website and digital media platforms.


Public and media relations: Build and foster long-term working relationships with various groups, including media, members of the community, foundation and government entities, and other organizations. Respond to media requests for information and facilitate media interviews with College Possible constituents.  Manage, monitor and implement web-based PR and marketing tool; actively pitch stories to media, promoting programs, people and initiatives; track and analyze media impressions.  Assist sites with promotion and PR.


Site Liaison:  Lead monthly meetings with Communication team across organization. Project manage multiple print and digital projects across sites; coordinate communication strategies; determine and share best practices.  Facilitate knowledge sharing and interaction amongst staff in leading and planning town halls and other staff meetings. Create and manage org-wide content calendar. Lead and provide direction on brand management and standards.


Constituent Relations:  Lead and manage in the development of alumni engagement plans, both nationally and at the site level, create process to monitor success and growth.


Other Duties as Assigned.



Professional Requirements (Skills & Qualifications)

In addition to the requirements below, College Possible staff and service members are expected to demonstrate the Idealistic Leader traits of Strive to be Delightful, Energize those in your Presence, Keep Your Eyes on the Prize, Challenge Cynicism, Practice Empathy, Learn to be Grateful and Have Fun, as expressed in our organizational value statement, and have a significant commitment to the mission of helping low-income students earn admission to college and persist toward degree completion.



  • Bachelor's degree in marketing, communication, or a related field required.


Related Work Experience:

  • A minimum of seven years professional marketing or communications experience;
  • Project management experience.
  • Strong and demonstrated writing skills and high level of understanding and implementing of AP style writing.


Computer/Software Skills:

  • Strong computer skills, including demonstrated proficiency in Microsoft Office products;
  • Social media tools experience (including Facebook, LinkedIn, Twitter, YouTube, Instagram, and Pinterest).
  • Understanding of and experience with data analytics (i.e. Google analytics).


Knowledge of:

  • Principles and practices of public information, media relations and effective community outreach;
  • Principles and methods of developing effective informational and educational materials for the print and broadcast media;
  • Administrative principles and practices, including goal setting and program development, implementation and evaluation;
  • Principles and practices of budget development and administration;
  • Project management and analytical techniques;
  • Proficiency with software necessary for the job, such as word processing, desktop publishing and presentation software;
  • Standard office practices and procedures, including filing and the operation of standard office equipment;
  • Record management principles and practices;
  • Correct business grammar;
  • Techniques for dealing with a variety of individuals from various socio-economic, ethnic and cultural backgrounds, in person and over the telephone, often where relations may be confrontational or strained;
  • Basic supervisory principles and practices.


Other Skills, Abilities and Requirements:

  • Managing multiple projects and responses;
  • Demonstrated success in such areas as creative writing and editing, networking and marketing;
  • Developing and maintaining effective media relations;
  • Content creation, strategic public relations, preparing and editing effective written informational and promotional materials;
  • Planning, directing and reviewing the work of others on a project or day-to-day basis;
  • Developing and implementing goals, objectives, policies, procedures and work standards;
  • Independently performing professional project and programmatic work;
  • Using initiative and independent judgment within general policy guidelines;
  • Contributing effectively to the accomplishment of a team or work unit goals, objectives and activities;
  • Dealing successfully with a variety of individuals from various socio-economic, ethnic and cultural backgrounds, in person and over the telephone;
  • Making effective oral presentations to large and small groups.



Salary commensurate with experience.  Excellent benefits (complete health, dental, life, short-term and long-term insurance, 401(k) retirement plan and generous paid time off program).


To Apply Please apply at: Include a resume, cover letter and a list of three professional references.


College Possible Leadership Team
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